Will BRC stock go up?

According to Danelfin AI, BRC has today an AI Score of 5/10 (Hold rating), because its probability of beating the market in 3 months (51.89%) is +1.07% vs. the average probability (50.82%) of all US-listed stocks.

What is the target price for BRC stock?

The BRC target price is $1.22 (1Y), according to the average price target offered by analysts.

Is it a good time to buy, sell, or hold BRC stock right now?

BRC has today a Hold rating (AI Score 5/10), according to Danelfin AI. Its probability of beating the market in 3 months (51.89%) is +1.07% vs. the average probability (50.82%) of all US-listed stocks, based on our AI-powered analysis. You can find more details on whether BRC stock is a good buy .

Is BRC undervalued right now?

Based on analysts, the average price target downside for BRC is 0.00% (1Y). According to Danelfin AI, BRC has today an AI Score of 5/10 (Hold Rating).

What was the price range of BRC stock over the past 12 months?

The BRC stock price range over the past 12 months has been $0.63 - $2.03.

What is going on with BRC stock in the last 3 months?

The BRC stock performance in the last quarter has been +55.61%.

Does BRC offer dividend payments?

No, BRC does not currently pay dividends.

What is the current market capitalization of BRC?

BRC's market cap is $301.9M, as of 2026-07-03 08:00.

BRC Inc (BRCC) AI Stock Analysis

Advanced Chart

Custom range

Jul 3, 2025

→

Jul 3, 2026

Custom range

Jul 3, 2025

→

Jul 3, 2026

BRCC AI-Powered Stock Analysis

AI Score Explanation

Generating AI Score explanation

We're getting the explanation ready so you can easily understand what's behind the AI Score. This may take a few seconds.

AI Score Explanation

Generating AI Score explanation

We're getting the explanation ready so you can easily understand what's behind the AI Score. This may take a few seconds.

Valuation+1.50%
How the stock is priced relative to its fundamentals
Volatility+1.29%
How much the stock price tends to fluctuate
Growth+0.15%
Expected pace of revenue and earnings expansion
Earnings Quality+0.15%
Stability and reliability of reported earnings
Momentum+0.03%
Direction and strength of recent price movements

Sentiment-1.68%
How analysts and the market view the stock
Size & Liquidity-0.36%
Company size and trading liquidity

BRCC probability advantage of beating the market (3M):

+1.07%

AI Score

Hold

BRC (BRCC) has an AI Score of 5/10 (Hold) because, according to an overall analysis, it has a probability advantage of +1.07% of beating the market (S&P500) in the next 3 months. This advantage is calculated as the difference between the average probability of any US-listed stock (50.82%) and the probability of BRCC (51.89%) of outperforming the market in the next 3 months, as determined by Danelfin AI’s comprehensive analysis.

Average probability of any US-listed stock of beating the market (3M)50.82%
BRCC probability advantage of beating the market (3M)+1.07%
BRCC probability of beating the market (3M)51.89%

BRCC probability advantage of beating the market (3M): +1.07%

The AI-powered overall analysis of BRC (BRCC) is based on the 24 fundamental, technical, and sentiment features that had the greatest impact on stock performance during the last 12 months (alpha signals). These alpha signals explain the probability advantage of BRCC:

Type	Alpha Signal	Current Value	Value Decile Position	Probability Advantage Impact (3M)
Fundamental	Fundamentals Impact (Long Tail)	-	N/A	+1.70%
Technical	Technicals Impact (Long Tail)	-	N/A	+1.55%
Sentiment	Industry (GICS)	Food Products	N/A	-1.33%
Technical	ATR (14d Volatility)	0.11	N/A	+0.69%
Technical	Chart Pattern (180d)	figure_97	N/A	-0.66%
Technical	Chart Pattern (504d)	figure_27	N/A	-0.51%
Sentiment	Fear & Greed Index (CNN)	31	N/A	-0.49%
Technical	ATR (90d Volatility)	0.1	N/A	+0.45%
Technical	Alpha 1Y	-0.40%		+0.37%
Fundamental	Beginning Cash (Millions)	4.33		-0.36%
Sentiment	Upgrade to unlock			+0.32%
Technical	Upgrade to unlock			-0.31%
Technical	Upgrade to unlock			-0.31%
Fundamental	Upgrade to unlock			+0.26%
Technical	Upgrade to unlock			-0.22%

Rest of Alpha Signals: -0.07%

BRCC probability advantage of beating the market (3M)Total:+1.07%
BRCC AI Score

Significant changes Vs previous day

BRCC Trading Parameters

These suggested trading parameters for a 3-month horizon help improve risk management and decision-making.

Entry:$1.22
Horizon: 3 months
Stop Loss:$XXXXXPro (XXXXXPro) or AI Score < 4/10
Take Profit:$XXXXXPro (XXXXX
Pro
) or AI Score < 4/10

BRCC Proven Hold Signal & Price Forecast

This is the price chart for BRCC from January 2, 2026 until today. The chart indicates, in yellow, the 112 days when the stock received a Hold rating (hold signals, AI Score 4 to 6).

Forecast: In the section below, the central dotted line represents the most expected path, while the shaded area indicates the anticipated price range. This is based on previous Hold signals with a 90% confidence level.

Full Track Record

Unlock AI-powered forecast

Closing price (USD)
Hold signals

Forecast:

1 Month
3 Months
6 Months
1 Year

BRCC Average Past Performance & Win Rate

Three months after its 765 Hold signals since July 2026, BRCC had an average performance of xxxxxx and a xxxxxx Win rate (positive performance).

765 Past BRCC Hold Signals	1 Month Later	3 Months Later	6 Months Later	1 Year Later
Average Performance				-33.83%
Average Alpha				-44.83%
Win Rate (% Positive Perf.)				14.26%
% Positive Alpha				8.89%

BRCC Frequently Asked Questions

Will BRC stock go up?
According to Danelfin AI, BRC has today an AI Score of 5/10 (Hold rating), because its probability of beating the market in 3 months (51.89%) is +1.07% vs. the average probability (50.82%) of all US-listed stocks.
What is the target price for BRC stock?
Is it a good time to buy, sell, or hold BRC stock right now?
Is BRC undervalued right now?
What was the price range of BRC stock over the past 12 months?
What is going on with BRC stock in the last 3 months?
Does BRC offer dividend payments?
What is the current market capitalization of BRC?

BRC Inc Company Profile

BRC Inc., via its network of subsidiaries, is engaged in sourcing, roasting, and the subsequent marketing of coffee and related merchandise within the United States. The company's portfolio includes not just coffee but also a plethora of coffee utensils and theme-inspired attire. Additionally, it delves into the creation of media content while offering high-quality coffee brewing appliances alongside outdoor activity and lifestyle accessories.

Apart from their extensive range of quality offerings, BRC Inc.'s commitment extends towards supporting active military servicemen and women, veteran heroes as well as first responders. Its business model ensures product availability through multiple channels including grocery chains, specialty outlets along with additional intermediary businesses.

Moreover, they operate company-owned Black Rifle Coffee retail outlets which are either directly run by them or franchised to others. Furthermore, cementing its digital footprint on e-commerce platforms allows customers to enjoy their products without leaving home comfort. Originally established in 2014, BRC Inc.'s corporate operations run from its headquarters nestled in Salt Lake City, Utah.

Sector:
Country:United States
Industry:
Address:3131 W. 2210 S., Suite C, West Valley City
Employees:468
Website:blackriflecoffee.com

Pros

Brand affinity among a specific consumer segment

Diversified distribution across multiple sales channels

Scalability of roasting and manufacturing operations

Direct-to-consumer subscription model revenue stability

Expansion into adjacent beverage product categories

Cons

Exposure to green coffee commodity price fluctuations

High competitive intensity in the coffee industry

Reliance on a specific consumer demographic

Capital expenditure requirements for retail store growth

Logistical complexity of multi-channel fulfillment

Company	AI Score	Compare
WESTWestrock Coffee Co
JVACoffee Holding Co Inc
DDCDDC Enterprise Ltd
KDPKeurig Dr Pepper Inc

Company	AI Score	Compare
WESTWestrock Coffee Co
JVACoffee Holding Co Inc
DDCDDC Enterprise Ltd
KDPKeurig Dr Pepper Inc

BRCC Stock AI Analysis

BRC Inc

BRCC Stock AI Analysis

BRC Inc

BRCC AI-Powered Stock Analysis

AI Score Explanation

Generating AI Score explanation

AI Score Explanation

Generating AI Score explanation

AI Score Alpha Factors

Alpha Signals: What Drives the AI Score

BRCC probability advantage of beating the market (3M): +1.07%

BRCC Trading Parameters

BRCC Proven Hold Signal & Price Forecast

BRCC Average Past Performance & Win Rate

BRCC Frequently Asked Questions

Will BRC stock go up?

What is the target price for BRC stock?

Is it a good time to buy, sell, or hold BRC stock right now?

Is BRC undervalued right now?

What was the price range of BRC stock over the past 12 months?

What is going on with BRC stock in the last 3 months?

Does BRC offer dividend payments?

What is the current market capitalization of BRC?

BRC Inc Company Profile

Pros

Cons

Pros

Cons

BRCC Company Profile Summary

BRCC Related Investment Themes

BRCC Related Stocks

BRCC Top 10 Industry Stocks

Food Products

BRCC Top 10 Sector Stocks

Consumer Staples

BRCC Stock AI Analysis

BRC Inc

NEW YORK STOCK EXCHANGE, INC.

Will BRC stock go up?

What is the target price for BRC stock?

Is it a good time to buy, sell, or hold BRC stock right now?

Is BRC undervalued right now?

What was the price range of BRC stock over the past 12 months?

What is going on with BRC stock in the last 3 months?

Does BRC offer dividend payments?

What is the current market capitalization of BRC?

NEW YORK STOCK EXCHANGE, INC.

Pros

Cons

BRCC Proven Hold Signal & Price Forecast

AI Score Explanation

Generating AI Score explanation