Will Direct Digital stock go up?

According to Danelfin AI, Direct Digital has today an AI Score of 1/10 (Strong Sell rating), because its probability of beating the market in 3 months (37.17%) is -13.64% vs. the average probability (50.82%) of all US-listed stocks.

What is the target price for Direct Digital stock?

The Direct Digital target price is $34.78 (1Y), according to the average price target offered by analysts.

Is it a good time to buy, sell, or hold Direct Digital stock right now?

Direct Digital has today a Strong Sell rating (AI Score 1/10), according to Danelfin AI. Its probability of beating the market in 3 months (37.17%) is -13.64% vs. the average probability (50.82%) of all US-listed stocks, based on our AI-powered analysis. You can find more details on whether Direct Digital stock is a good buy .

Is Direct Digital undervalued right now?

Based on analysts, the average price target upside for Direct Digital is +1,107.55% (1Y). According to Danelfin AI, Direct Digital has today an AI Score of 1/10 (Strong Sell Rating).

What was the price range of Direct Digital stock over the past 12 months?

The Direct Digital stock price range over the past 12 months has been $2.38 - $140.8.

What is going on with Direct Digital stock in the last 3 months?

The Direct Digital stock performance in the last quarter has been -11.11%.

Does Direct Digital offer dividend payments?

No, Direct Digital does not currently pay dividends.

What is the current market capitalization of Direct Digital?

Direct Digital's market cap is $2.11M, as of 2026-07-02 08:00.

When is the next DRCT earnings report date?

DRCT will publish its next earnings report on 2026-05-11.

Direct Digital Holdings Inc (DRCT) AI Stock Analysis

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DRCT AI-Powered Stock Analysis

AI Score Explanation

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Financial Strength+0.26%
Balance sheet strength and financial resilience

Momentum-3.90%
Direction and strength of recent price movements
Volatility-3.61%
How much the stock price tends to fluctuate
Valuation-2.24%
How the stock is priced relative to its fundamentals
Sentiment-1.86%
How analysts and the market view the stock
Growth-0.90%
Expected pace of revenue and earnings expansion
Size & Liquidity-0.85%
Company size and trading liquidity
Profitability-0.52%
Profitability and operating efficiency metrics

DRCT probability advantage of beating the market (3M):

-13.65%

AI Score

Strong Sell

Direct Digital (DRCT) has an AI Score of 1/10 (Strong Sell) because, according to an overall analysis, it has a probability advantage of -13.64% of beating the market (S&P500) in the next 3 months. This advantage is calculated as the difference between the average probability of any US-listed stock (50.82%) and the probability of DRCT (37.17%) of outperforming the market in the next 3 months, as determined by Danelfin AI’s comprehensive analysis.

Average probability of any US-listed stock of beating the market (3M)50.82%
DRCT probability advantage of beating the market (3M)-13.64%
DRCT probability of beating the market (3M)37.17%

DRCT probability advantage of beating the market (3M): -13.64%

The AI-powered overall analysis of Direct Digital (DRCT) is based on the 27 fundamental, technical, and sentiment features that had the greatest impact on stock performance during the last 12 months (alpha signals). These alpha signals explain the probability advantage of DRCT:

Type	Alpha Signal	Current Value	Value Decile Position	Probability Advantage Impact (3M)
Technical	Chart Pattern (504d)	figure_6	N/A	-1.86%
Technical	ATR (180d Volatility)	25.27		-1.31%
Sentiment	Institutional Ownership	6.40%		-0.99%
Fundamental	Fundamentals Impact (Long Tail)	-	N/A	-0.99%
Fundamental	Basic EPS Consolidated	-9.69	N/A	-0.90%
Sentiment	Fear & Greed Index (CNN)	31	N/A	-0.90%
Fundamental	Beginning Cash (Millions)	0.73	N/A	-0.85%
Technical	Technicals Impact (Long Tail)	-	N/A	-0.83%
Technical	Alpha YTD	-0.89%	N/A	-0.82%
Fundamental	Net Property, Plant & Equipment (Net PP&E)	0.13	N/A	-0.81%
Technical	Upgrade to unlock			-0.71%
Technical	Upgrade to unlock			-0.70%
Technical	Upgrade to unlock			+0.66%
Technical	Upgrade to unlock			+0.53%
Technical	Upgrade to unlock			+0.53%

Rest of Alpha Signals: -3.24%

DRCT probability advantage of beating the market (3M)Total:-13.64%
DRCT AI Score

Significant changes Vs previous day

DRCT Short Trading Parameters

These suggested trading parameters for a 3-month horizon help improve risk management and decision-making.

Entry:$2.88
Horizon: 3 months
Stop Loss:$XXXXXPro (XXXXXPro)
Take Profit:$XXXXXPro (XXXXX
Pro
)

DRCT Proven Sell Signal & Price Forecast

This is the price chart for DRCT from January 1, 2026 until today. The chart indicates, in red, the 106 days when the stock received a Sell/Strong Sell rating (sell signals, AI Score 1 to 3).

Forecast: In the section below, the central dotted line represents the most expected path, while the shaded area indicates the anticipated price range. This is based on previous Sell signals with a 90% confidence level.

Full Track Record

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Closing price (USD)
Sell signals

Forecast:

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1 Year

DRCT Average Past Performance & Loss Rate

Three months after its 545 Sell signals since July 2026, DRCT had an average performance of xxxxxxx and a xxxxxx Loss rate (negative performance).

545 Past DRCT Sell Signals	1 Month Later	3 Months Later	6 Months Later	1 Year Later
Average Performance				+43.50%
Average Alpha				+23.36%
Loss Rate (% Negative Perf.)				55.90%
% Negative Alpha				64.39%

DRCT Frequently Asked Questions

Will Direct Digital stock go up?
According to Danelfin AI, Direct Digital has today an AI Score of 1/10 (Strong Sell rating), because its probability of beating the market in 3 months (37.17%) is -13.64% vs. the average probability (50.82%) of all US-listed stocks.
What is the target price for Direct Digital stock?
Is it a good time to buy, sell, or hold Direct Digital stock right now?
Is Direct Digital undervalued right now?
What was the price range of Direct Digital stock over the past 12 months?
What is going on with Direct Digital stock in the last 3 months?
Does Direct Digital offer dividend payments?
What is the current market capitalization of Direct Digital?
When is the next DRCT earnings report date?

Direct Digital Holdings Inc Company Profile

Direct Digital Holdings, Inc. is a comprehensive player within the landscape of programmatic advertising, offering innovative solutions throughout the industry's chain. The enterprise’s platform centers around delivering advertising technology and optimizing campaigns based on data-driven insights, especially targeting sections of the digital advertising sector that are not optimally served or efficiently utilized.

Various industry verticals such as travel, healthcare, education, financial services and consumer products constitute its primary sectors of service. Clearly distinguishing itself with a focused approach towards small and mid-sized businesses, Direct Digital manages to cater for these organizations by providing tailor-made solutions.

Anchored in Houston, Texas since its inception in 2018, Direct Digital Holdings Inc., has progressively developed its operational footprint.With strategic investments intoground-breaking ideas and cutting-edge technological advancements shining through their work, it continues to make an impressive contribution to the dynamic field of programmatic advertising.

Sector:
Country:United States
Industry:
Address:1177 West Loop South Suite 1310, Houston
Employees:79
Website:directdigitalholdings.com

Pros

Access to underserved diverse media audiences

Secular growth trend in programmatic advertising

Two-sided marketplace network effects

Data-driven ad campaign optimization capabilities

Revenue diversification across supply and demand platforms

Cons

High sensitivity to macroeconomic advertising budget cuts

Intense competition within the ad technology sector

Increasing regulatory scrutiny on data privacy and usage

Dependency on third-party data and platform integrations

Continuous capital expenditure for technology development

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DRCT Stock AI Analysis High Risk