Will Harte-Hanks stock go up?

According to Danelfin AI, Harte-Hanks has today an AI Score of 4/10 (Hold rating), because its probability of beating the market in 3 months (49.73%) is -1.10% vs. the average probability (50.82%) of all US-listed stocks.

What is the target price for Harte-Hanks stock?

The Harte-Hanks target price is $2.27 (1Y), according to the average price target offered by analysts.

Is it a good time to buy, sell, or hold Harte-Hanks stock right now?

Harte-Hanks has today a Hold rating (AI Score 4/10), according to Danelfin AI. Its probability of beating the market in 3 months (49.73%) is -1.10% vs. the average probability (50.82%) of all US-listed stocks, based on our AI-powered analysis. You can find more details on whether Harte-Hanks stock is a good buy .

Is Harte-Hanks undervalued right now?

Based on analysts, the average price target downside for Harte-Hanks is 0.00% (1Y). According to Danelfin AI, Harte-Hanks has today an AI Score of 4/10 (Hold Rating).

What was the price range of Harte-Hanks stock over the past 12 months?

The Harte-Hanks stock price range over the past 12 months has been $2.07 - $4.11.

What is going on with Harte-Hanks stock in the last 3 months?

The Harte-Hanks stock performance in the last quarter has been -.

Does Harte-Hanks offer dividend payments?

No, Harte-Hanks does not currently pay dividends.

What is the current market capitalization of Harte-Hanks?

Harte-Hanks's market cap is $16.69M, as of 2026-07-03 08:00.

Harte Hanks Inc (HHS) AI Stock Analysis

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HHS AI-Powered Stock Analysis

AI Score Explanation

AI Score

Hold

Fundamental
Technical
Sentiment
Low Risk

According to Danelfin’s proprietary AI model, Harte Hanks Inc today receives an AI Score of 4/10, which translates to a Hold rating. The stock has a 50% probability of outperforming the market in the next 3 months, which is 1% lower than the average probability of any stock (51%). Among the top positive contributors, the Fundamentals Impact (Long Tail) adds +1.19% to the probability, while Alpha 1Y (risk-adjusted return over the past year) and ATR (14d Volatility) each contribute +0.90%, despite being in the bottom 20% and bottom 10% respectively. On the negative side, the Media industry detracts -1.11%, Net Property, Plant & Equipment (Net PP&E) in the bottom 30% reduces probability by -0.99%, and Chart Pattern (504d) weighs down by -0.82%. Notable data points include a Fear & Greed Index of 31, indicating extreme fear in the market, which negatively impacts the probability by -0.44%. The stock’s Alpha 6M is in the bottom 20% and detracts -0.58%, while Beginning Cash in the bottom 20% reduces probability by -0.53%. On the positive side, ATR (90d Volatility) in the bottom 10% adds +0.77%, and Performance (YTD) in the bottom 30% contributes +0.55%. Overall, the stock faces headwinds from its industry, low asset base, and negative short-term momentum, but benefits from low volatility and a broad set of fundamental signals, resulting in a balanced Hold rating.

AI Score Explanation

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Volatility+1.99%
How much the stock price tends to fluctuate
Earnings Quality+0.49%
Stability and reliability of reported earnings

Sentiment-1.53%
How analysts and the market view the stock
Momentum-0.95%
Direction and strength of recent price movements
Valuation-0.56%
How the stock is priced relative to its fundamentals
Size & Liquidity-0.53%
Company size and trading liquidity

HHS probability advantage of beating the market (3M):

-1.10%

Technical

Harte-Hanks (HHS) has a Technical Score of 5/10 because, according to only technical analysis, it has a probability advantage of -1.44% of beating the market (S&P500) in the next 3 months. This advantage is calculated as the difference between the average probability of any US-listed stock (50.73%) and the probability of HHS (49.28%) of overperforming the market in the next 3 months, as determined by Danelfin AI’s technical analysis.

Average probability of any US-listed stock of beating the market (3M)50.73%
HHS probability advantage of beating the market (only technical, 3M)-1.44%
HHS probability of beating the market (3M)49.28%

HHS probability advantage of beating the market (only technical, 3M): -1.44%

The AI-powered technical analysis of Harte-Hanks (HHS) is only based on the 29 technical features that had the greatest impact on stock performance during the last 12 months (alpha signals). These alpha signals explain the probability advantage of HHS:

Type	Alpha Signal	Probability Advantage Impact (3M)
Technical	Upgrade to Pro to unlock	-1.40%
Technical	Upgrade to Pro to unlock	+0.65%
Technical	Upgrade to Pro to unlock	+0.64%
Technical	Upgrade to Pro to unlock	-0.56%
Technical	Upgrade to Pro to unlock	-0.53%
Technical	Upgrade to Pro to unlock	+0.41%
Technical	Upgrade to Pro to unlock	-0.36%
Technical	Upgrade to Pro to unlock	-0.35%
Technical	Upgrade to Pro to unlock	-0.35%
Technical	Upgrade to Pro to unlock	-0.34%
Technical	Upgrade to Pro to unlock	+0.29%
Technical	Upgrade to Pro to unlock	-0.28%
Technical	Upgrade to Pro to unlock	+0.26%
Technical	Upgrade to Pro to unlock	-0.20%
Technical	Upgrade to Pro to unlock	+0.20%

Rest of Alpha Signals: +0.49%

HHS probability advantage of beating the market (only technical, 3M)Total:-1.44%
HHS Technical Score

Significant changes Vs previous day

HHS Trading Parameters

These suggested trading parameters for a 3-month horizon help improve risk management and decision-making.

Entry:$2.27
Horizon: 3 months
Stop Loss:$XXXXXPro (XXXXXPro) or AI Score < 4/10
Take Profit:$XXXXXPro (XXXXX
Pro
) or AI Score < 4/10

HHS Proven Hold Signal & Price Forecast

This is the price chart for HHS from January 2, 2026 until today. The chart indicates, in yellow, the 41 days when the stock received a Hold rating (hold signals, AI Score 4 to 6).

Forecast: In the section below, the central dotted line represents the most expected path, while the shaded area indicates the anticipated price range. This is based on previous Hold signals with a 90% confidence level.

Full Track Record

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Closing price (USD)
Hold signals

Forecast:

1 Month
3 Months
6 Months
1 Year

HHS Average Past Performance & Win Rate

Three months after its 1515 Hold signals since July 2026, HHS had an average performance of xxxxxx and a xxxxxx Win rate (positive performance).

1515 Past HHS Hold Signals	1 Month Later	3 Months Later	6 Months Later	1 Year Later
Average Performance				+15.57%
Average Alpha				+2.05%
Win Rate (% Positive Perf.)				41.71%
% Positive Alpha				34.36%

HHS Frequently Asked Questions

Will Harte-Hanks stock go up?
According to Danelfin AI, Harte-Hanks has today an AI Score of 4/10 (Hold rating), because its probability of beating the market in 3 months (49.73%) is -1.10% vs. the average probability (50.82%) of all US-listed stocks.
What is the target price for Harte-Hanks stock?
Is it a good time to buy, sell, or hold Harte-Hanks stock right now?
Is Harte-Hanks undervalued right now?
What was the price range of Harte-Hanks stock over the past 12 months?
What is going on with Harte-Hanks stock in the last 3 months?
Does Harte-Hanks offer dividend payments?
What is the current market capitalization of Harte-Hanks?

Harte Hanks Inc Company Profile

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. The company offers data and analytics, including audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy; Research, an understanding of customers, category, competitors, and capabilities; strategy, plans and executes omnichannel marketing, demand generation and customer experience programs; creative and content, including creative concepts, messaging and content assets for print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice; marketing technology, a website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation; digital and multi-channel marketing execution, programs and campaigns across multiple channels, territories, and audiences; demand generation and account based marketing; and managed marketing services. It also provides product, print-on-demand, and mail fulfillment services, including as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. In addition, the company offers inside sales outsourcing, provides B2B enterprises, and small to midsized businesses with an outsourced sales service; lead generation services; and sales play development, as well as self-service solution through interactive voice response, help centers, online, and via apps and channel technology. It serves B2B, healthcare, pharmaceuticals, health insurance, consumer, travel, hospitality, streaming, entertainment, quick service restaurants, financial, fintech, automotive, and retail markets. The company was founded in 1923 and is headquartered in Chelmsford, Massachusetts.

Sector:Communication Services
Country:United States
Industry:Media
Address:1 Executive Drive, Suite 303, Chelmsford
Employees:1,894
Website:hartehanks.com

Pros

Increasing enterprise demand for data-driven customer engagement

Potential for recurring revenue from long-term client contracts

Diversified marketing service portfolio across channels

Operating leverage from scalable service delivery model

High switching costs for integrated marketing solutions

Cons

Fragmented market with intense competition from agencies

Continuous investment required for evolving marketing technology

Demand cyclicality tied to corporate marketing budgets

Potential for client concentration in service revenue

Rising compliance costs from data privacy regulations

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HHS Stock AI Analysis

Harte Hanks Inc

HHS Stock AI Analysis

Harte Hanks Inc

HHS AI-Powered Stock Analysis

AI Score Explanation

AI Score Explanation

Generating AI Score explanation

AI Score Alpha Factors

Alpha Signals: What Drives the AI Score

HHS probability advantage of beating the market (only technical, 3M): -1.44%

HHS Trading Parameters

HHS Proven Hold Signal & Price Forecast

HHS Average Past Performance & Win Rate

HHS Frequently Asked Questions

Will Harte-Hanks stock go up?

What is the target price for Harte-Hanks stock?

Is it a good time to buy, sell, or hold Harte-Hanks stock right now?

Is Harte-Hanks undervalued right now?

What was the price range of Harte-Hanks stock over the past 12 months?

What is going on with Harte-Hanks stock in the last 3 months?

Does Harte-Hanks offer dividend payments?

What is the current market capitalization of Harte-Hanks?

Harte Hanks Inc Company Profile

Pros

Cons

Pros

Cons

HHS Company Profile Summary

HHS Related Investment Themes

HHS Related Stocks

HHS Top 10 Industry Stocks

Media

HHS Top 10 Sector Stocks

Communication Services

HHS Stock AI Analysis

Harte Hanks Inc

NASDAQ NMS - GLOBAL MARKET

Will Harte-Hanks stock go up?

What is the target price for Harte-Hanks stock?

Is it a good time to buy, sell, or hold Harte-Hanks stock right now?

Is Harte-Hanks undervalued right now?

What was the price range of Harte-Hanks stock over the past 12 months?

What is going on with Harte-Hanks stock in the last 3 months?

Does Harte-Hanks offer dividend payments?

What is the current market capitalization of Harte-Hanks?

NASDAQ NMS - GLOBAL MARKET

Pros

Cons

HHS Proven Hold Signal & Price Forecast

AI Score Explanation