Will Harley-Davidson stock go up?

According to Danelfin AI, Harley-Davidson has today an AI Score of 4/10 (Hold rating), because its probability of beating the market in 3 months (47.70%) is -3.12% vs. the average probability (50.82%) of all US-listed stocks.

What is the target price for Harley-Davidson stock?

The Harley-Davidson target price is $24.97 (1Y), according to the average price target offered by analysts.

Is it a good time to buy, sell, or hold Harley-Davidson stock right now?

Harley-Davidson has today a Hold rating (AI Score 4/10), according to Danelfin AI. Its probability of beating the market in 3 months (47.70%) is -3.12% vs. the average probability (50.82%) of all US-listed stocks, based on our AI-powered analysis. You can find more details on whether Harley-Davidson stock is a good buy .

Is Harley-Davidson undervalued right now?

Based on analysts, the average price target downside for Harley-Davidson is 0.00% (1Y). According to Danelfin AI, Harley-Davidson has today an AI Score of 4/10 (Hold Rating).

What was the price range of Harley-Davidson stock over the past 12 months?

The Harley-Davidson stock price range over the past 12 months has been $17.19 - $31.03.

What is going on with Harley-Davidson stock in the last 3 months?

The Harley-Davidson stock performance in the last quarter has been +22.82%.

Does Harley-Davidson offer dividend payments?

Yes, Harley-Davidson stock dividend yield is 2.95%.

What is the current market capitalization of Harley-Davidson?

Harley-Davidson's market cap is $2.63B, as of 2026-07-03 08:00.

Harley-Davidson Inc (HOG) AI Stock Analysis

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HOG AI-Powered Stock Analysis

AI Score Explanation

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Momentum+1.42%
Direction and strength of recent price movements
Valuation+0.47%
How the stock is priced relative to its fundamentals
Growth+0.36%
Expected pace of revenue and earnings expansion
Size & Liquidity+0.31%
Company size and trading liquidity
Volatility+0.25%
How much the stock price tends to fluctuate

Sentiment-5.54%
How analysts and the market view the stock
Earnings Quality-0.39%
Stability and reliability of reported earnings

HOG probability advantage of beating the market (3M):

-3.12%

AI Score

Hold

Harley-Davidson (HOG) has an AI Score of 4/10 (Hold) because, according to an overall analysis, it has a probability advantage of -3.12% of beating the market (S&P500) in the next 3 months. This advantage is calculated as the difference between the average probability of any US-listed stock (50.82%) and the probability of HOG (47.70%) of outperforming the market in the next 3 months, as determined by Danelfin AI’s comprehensive analysis.

Average probability of any US-listed stock of beating the market (3M)50.82%
HOG probability advantage of beating the market (3M)-3.12%
HOG probability of beating the market (3M)47.70%

HOG probability advantage of beating the market (3M): -3.12%

The AI-powered overall analysis of Harley-Davidson (HOG) is based on the 24 fundamental, technical, and sentiment features that had the greatest impact on stock performance during the last 12 months (alpha signals). These alpha signals explain the probability advantage of HOG:

Type	Alpha Signal	Current Value	Value Decile Position	Probability Advantage Impact (3M)
Sentiment	Industry (GICS)	Automobiles	N/A	-4.38%
Technical	Technicals Impact (Long Tail)	-	N/A	+1.09%
Sentiment	Fear & Greed Index (CNN)	31	N/A	-0.93%
Technical	Chart Pattern (252d)	figure_44	N/A	-0.65%
Technical	Alpha 1Y	-0.21%		+0.62%
Sentiment	Earnings Countdown	-52		+0.60%
Technical	Chart Pattern (504d)	figure_7	N/A	+0.59%
Sentiment	Sentiment Impact (Long Tail)	-	N/A	-0.55%
Technical	Chart Pattern (180d)	figure_46	N/A	+0.54%
Fundamental	Tangible Shareholders' Equity	3.08K		+0.50%
Technical	Upgrade to unlock			-0.49%
Sentiment	Upgrade to unlock			-0.45%
Technical	Upgrade to unlock			-0.40%
Fundamental	Upgrade to unlock			-0.39%
Sentiment	Upgrade to unlock			-0.37%

Rest of Alpha Signals: +1.57%

HOG probability advantage of beating the market (3M)Total:-3.12%
HOG AI Score

Significant changes Vs previous day

HOG Trading Parameters

These suggested trading parameters for a 3-month horizon help improve risk management and decision-making.

Entry:$24.97
Horizon: 3 months
Stop Loss:$XXXXXPro (XXXXXPro) or AI Score < 4/10
Take Profit:$XXXXXPro (XXXXX
Pro
) or AI Score < 4/10

HOG Proven Hold Signal & Price Forecast

This is the price chart for HOG from January 2, 2026 until today. The chart indicates, in yellow, the 86 days when the stock received a Hold rating (hold signals, AI Score 4 to 6).

Forecast: In the section below, the central dotted line represents the most expected path, while the shaded area indicates the anticipated price range. This is based on previous Hold signals with a 90% confidence level.

Full Track Record

Unlock AI-powered forecast

Closing price (USD)
Hold signals

Forecast:

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3 Months
6 Months
1 Year

HOG Average Past Performance & Win Rate

Three months after its 1428 Hold signals since July 2026, HOG had an average performance of xxxxxx and a xxxxxx Win rate (positive performance).

1428 Past HOG Hold Signals	1 Month Later	3 Months Later	6 Months Later	1 Year Later
Average Performance				-5.96%
Average Alpha				-18.34%
Win Rate (% Positive Perf.)				25.54%
% Positive Alpha				19.31%

HOG Frequently Asked Questions

Will Harley-Davidson stock go up?
According to Danelfin AI, Harley-Davidson has today an AI Score of 4/10 (Hold rating), because its probability of beating the market in 3 months (47.70%) is -3.12% vs. the average probability (50.82%) of all US-listed stocks.
What is the target price for Harley-Davidson stock?
Is it a good time to buy, sell, or hold Harley-Davidson stock right now?
Is Harley-Davidson undervalued right now?
What was the price range of Harley-Davidson stock over the past 12 months?
What is going on with Harley-Davidson stock in the last 3 months?
Does Harley-Davidson offer dividend payments?
What is the current market capitalization of Harley-Davidson?

Harley-Davidson Inc Company Profile

Harley-Davidson, Inc. is a global corporation recognized for the design, production, and sale of motorcycles. The corporation operates eminently in three divisions: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

The Harley-Davidson Motor Company subdivision represents the heart of the corporation's operations; it could be compared to an artisan's workshop—each motorcycle model including cruiser, trike, touring standard, sportbike as well as adventure and dual-sport models are carefully designed and robustly manufactured here. Further, they also develop essential motorcycle parts accessories and sell protective clothing items that cater to the sophisticated tastes of riders. These products find their customers via an extensive network of independent dealerships along with e-commerce portals.

LiveWire division draws parallels with a contemporary art studio - reimagining transportation through its electric motorcycles portfolio and balance bikes structured for kids. This segment also ventures into all supporting parts accessories apparel and auxiliary services needed to complete the biker look or ensure machine durability.

The third constituent of operation is the Harley-Davidson Financial Services Division. As a steward managing finances for company interests—and extending it to its customer base—the unit presents wholesale financing options like floorplan and open account financing accommodating needs relation to motorcycles parts accessories purchases by dealerships. Retail customers relish the installment lending services available for fresh or used motorcycle purchases alongside point-of-sale insurance offerings plus voluntary protection arrangements.

On spotlighting their approach toward partnerships—they have licensing agreements that allow external financial institutions issuing credit cards proudly bearing the name Harley-Davidson Institutionalizing their commitment toward granting hassle-free access to purchasing vehicles goods via convenient credit solutions

Harley-Davidson Inc holds commemorative roots back in 1903 emerging from Milwaukee Wisconsin—a testament to over a century-long legacy in revolutionizing transportation by developing iconic motorcycles fit for roads worldwide.

Sector:Consumer Discretionary
Country:United States
Industry:
Address:3700 W Juneau Ave, Milwaukee
Employees:5,500
Website:harley-davidson.com

Pros

Established brand heritage and customer affinity

Extensive global dealer and service network

Recurring aftermarket parts and accessories revenue

Dedicated customer community and lifestyle association

Premium pricing capability in motorcycle segments

Cons

Aging core customer demographic

High demand cyclicality for discretionary goods

Increasing regulatory burden on emissions and noise

Intense competition across motorcycle segments

Capital expenditure requirements for manufacturing and R&D

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HOG Stock AI Analysis