Will Sony stock go up?

According to Danelfin AI, Sony has today an AI Score of 6/10 (Hold rating), because its probability of beating the market in 3 months (56.62%) is +5.80% vs. the average probability (50.82%) of all US-listed stocks.

What is the target price for Sony stock?

The Sony target price is $30.79 (1Y), according to the average price target offered by analysts.

Is it a good time to buy, sell, or hold Sony stock right now?

Sony has today a Hold rating (AI Score 6/10), according to Danelfin AI. Its probability of beating the market in 3 months (56.62%) is +5.80% vs. the average probability (50.82%) of all US-listed stocks, based on our AI-powered analysis. You can find more details on whether Sony stock is a good buy .

Is Sony undervalued right now?

Based on analysts, the average price target upside for Sony is +52.26% (1Y). According to Danelfin AI, Sony has today an AI Score of 6/10 (Hold Rating).

What was the price range of Sony stock over the past 12 months?

The Sony stock price range over the past 12 months has been $19.32 - $30.26.

What is going on with Sony stock in the last 3 months?

The Sony stock performance in the last quarter has been -2.31%.

Does Sony offer dividend payments?

Yes, Sony stock dividend yield is 0.78%.

What is the current market capitalization of Sony?

Sony's market cap is $115.67B, as of 2026-07-02 08:00.

When is the next SONY earnings report date?

SONY will publish its next earnings report on 2026-05-08.

Sony Group Corp (SONY) AI Stock Analysis

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SONY AI-Powered Stock Analysis

AI Score Explanation

AI Score

Hold

Fundamental
Technical
Sentiment
Low Risk

According to Danelfin’s proprietary AI model, Sony Group Corp today receives an AI Score of 6/10, which translates to a Hold rating. The stock has a 57% probability of outperforming the market in the next 3 months, which is 6% higher than the average probability of any stock (51%). This elevated probability is primarily boosted by its Japan headquarters, which positively influences the outlook by +3.62%, and a strong Net Property, Plant & Equipment value in the top 10%, adding +1.22%. Conversely, the probability is weighed down by its Household Durables industry classification, which detracts by -3.18%, and a conservative Analyst Lowest Price Upside in the top 50%, reducing the probability by -0.82%. Notable data points include Sony's substantial Tangible Shareholders' Equity also ranking in the top 10%, providing a positive contribution. However, several technical and sentiment indicators detract, including a Chart Pattern (90d) and a Chart Pattern (252d) that negatively influence the outlook. Furthermore, the stock's Alpha 1Y and Performance (YTD) metrics are in the bottom 30%, yet they paradoxically have a positive impact on the probability, suggesting the model sees potential for recovery. Overall, the AI Score reflects a balanced mix of strong fundamental assets and challenging industry and sentiment factors, resulting in a neutral Hold rating.

AI Score Explanation

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Valuation+4.10%
How the stock is priced relative to its fundamentals
Volatility+1.06%
How much the stock price tends to fluctuate
Momentum+0.50%
Direction and strength of recent price movements
Earnings Quality+0.40%
Stability and reliability of reported earnings
Size & Liquidity+0.23%
Company size and trading liquidity
Profitability+0.18%
Profitability and operating efficiency metrics

Sentiment-0.67%
How analysts and the market view the stock

SONY probability advantage of beating the market (3M):

+5.80%

AI Score

Hold

Sony (SONY) has an AI Score of 6/10 (Hold) because, according to an overall analysis, it has a probability advantage of +5.80% of beating the market (S&P500) in the next 3 months. This advantage is calculated as the difference between the average probability of any US-listed stock (50.82%) and the probability of SONY (56.62%) of outperforming the market in the next 3 months, as determined by Danelfin AI’s comprehensive analysis.

Average probability of any US-listed stock of beating the market (3M)50.82%
SONY probability advantage of beating the market (3M)+5.80%
SONY probability of beating the market (3M)56.62%

SONY probability advantage of beating the market (3M): +5.80%

The AI-powered overall analysis of Sony (SONY) is based on the 26 fundamental, technical, and sentiment features that had the greatest impact on stock performance during the last 12 months (alpha signals). These alpha signals explain the probability advantage of SONY:

Type	Alpha Signal	Current Value	Value Decile Position	Probability Advantage Impact (3M)
Sentiment	Country	Japan	N/A	+3.62%
Sentiment	Industry (GICS)	Household Durables	N/A	-3.18%
Fundamental	Fundamentals Impact (Long Tail)	-	N/A	+2.37%
Fundamental	Net Property, Plant & Equipment (Net PP&E)	9.6K		+1.22%
Sentiment	Analyst Lowest Price Upside	-0.04%		-0.82%
Technical	Alpha 1Y	-0.43%		+0.79%
Sentiment	Sentiment Impact (Long Tail)	-	N/A	-0.77%
Technical	Performance (YTD)	-0.21%		+0.74%
Technical	Technicals Impact (Long Tail)	-	N/A	+0.73%
Sentiment	Institutional Ownership	8.14%		-0.67%
Technical	Upgrade to unlock			-0.63%
Technical	Upgrade to unlock			+0.61%
Technical	Upgrade to unlock			-0.58%
Fundamental	Upgrade to unlock			+0.52%
Technical	Upgrade to unlock			-0.51%

Rest of Alpha Signals: +2.37%

SONY probability advantage of beating the market (3M)Total:+5.80%
SONY AI Score

Significant changes Vs previous day

SONY Trading Parameters

These suggested trading parameters for a 3-month horizon help improve risk management and decision-making.

Entry:$20.22
Horizon: 3 months
Stop Loss:$XXXXXPro (XXXXXPro) or AI Score < 4/10
Take Profit:$XXXXXPro (XXXXX
Pro
) or AI Score < 4/10

SONY Proven Hold Signal & Price Forecast

This is the price chart for SONY from January 1, 2026 until today. The chart indicates, in yellow, the 96 days when the stock received a Hold rating (hold signals, AI Score 4 to 6).

Forecast: In the section below, the central dotted line represents the most expected path, while the shaded area indicates the anticipated price range. This is based on previous Hold signals with a 90% confidence level.

Full Track Record

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Closing price (USD)
Hold signals

Forecast:

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3 Months
6 Months
1 Year

SONY Average Past Performance & Win Rate

Three months after its 1267 Hold signals since July 2026, SONY had an average performance of xxxxxx and a xxxxxx Win rate (positive performance).

1267 Past SONY Hold Signals	1 Month Later	3 Months Later	6 Months Later	1 Year Later
Average Performance				+19.85%
Average Alpha				+5.08%
Win Rate (% Positive Perf.)				74.29%
% Positive Alpha				56.18%

SONY Frequently Asked Questions

Will Sony stock go up?
According to Danelfin AI, Sony has today an AI Score of 6/10 (Hold rating), because its probability of beating the market in 3 months (56.62%) is +5.80% vs. the average probability (50.82%) of all US-listed stocks.
What is the target price for Sony stock?
Is it a good time to buy, sell, or hold Sony stock right now?
Is Sony undervalued right now?
What was the price range of Sony stock over the past 12 months?
What is going on with Sony stock in the last 3 months?
Does Sony offer dividend payments?
What is the current market capitalization of Sony?
When is the next SONY earnings report date?

Sony Group Corp Company Profile

Sony Group Corporation creates, develops, manufactures, and markets a wide array of electronic equipment, instruments, and technological gadgets aimed towards consumer, professional and industrial sectors within Japan, the United States, Europe, China, as well as the Asia-Pacific region. It ensures the distribution of software titles, complementary content across digital networks primarily in areas related to games, video materials and music offerings. The corporation further diversifies its portfolio through designing home gaming consoles along with packaged game software and peripheral devices.

As part of their core competency in entertainment services beyond electronics, Sony cultivates an enriched environment for music and motion pictures. They undertake the development and production of recorded music track along with their successful pursuits to publish original musical content. This extends to animation creation as well as game applications curation. They also deliver comprehensive services aiming to enhance visual products.

Stepping into the world of filmography, Sony throws its cinematic hat in the ring by producing live-action movies coupled with animated feature films for theatre release. The organization's repertoire expands beyond big-screen features to include various TV commodities such as scripted series/unscripted reality shows/light-entertainment broadcasts/daytime serials/game competitions/television films/miniseries among other television programs.

Furthering their widespread reach within varying industries specifically broadcasting & television network operations/direct-to-consumer streaming platforms/visually enhancing effects & animation wing/studio facilities management supports Sony's impressionable track record.

In addition to these eclectic offerings from Sony Group Corporation enacted on vast arrays of interchangeable lens digital cameras/consumer-grade & professional video recording devices/projectors & medical-grade equipment/mobile technology products including phones/accessories/further application-based variant products contribute to Sony's domain expansion.

Research development is another facet in which Sony excels; media research has led them onto fabricating semiconductors like metal oxide sensors/charge-coupled devices/integration modules amongst others. They also put efforts in supplemental interests involving broadband internet services/recording and storage media products/life & non-life insurance coverage/banking sectors/and multimedia content generation for personal computers/mobile phones.

Originally established in 1946 as Sony Corporation, it went through a rebranding phase in April 2021 and is currently recognised as the Sony Group Corporation boasting its predominant presence from their headquarters located in Tokyo, Japan.

Sector:
Country:Japan
Industry:
Address:1-7-1, Konan, Minato-ku
Employees:112,300
Website:sony.com

Pros

Diversified global entertainment and technology portfolio

Proprietary gaming console ecosystem with high switching costs

Extensive intellectual property catalog in music and film

Market leadership in CMOS image sensor technology

Established global brand equity across multiple consumer segments

Cons

High capital expenditure requirements for gaming hardware cycles

Exposure to cyclical demand in consumer electronics markets

Intense competition across all core entertainment and tech segments

Dependency on third-party foundry capacity for advanced sensors

Rising content production costs in film and gaming divisions

Pros

Cons

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SONY Stock AI Analysis

Sony Group Corp

SONY Stock AI Analysis

Sony Group Corp

SONY AI-Powered Stock Analysis

AI Score Explanation

AI Score Explanation

Generating AI Score explanation

AI Score Alpha Factors

Alpha Signals: What Drives the AI Score

SONY probability advantage of beating the market (3M): +5.80%

SONY Trading Parameters

SONY Proven Hold Signal & Price Forecast

SONY Average Past Performance & Win Rate

SONY Frequently Asked Questions

Will Sony stock go up?

What is the target price for Sony stock?

Is it a good time to buy, sell, or hold Sony stock right now?

Is Sony undervalued right now?

What was the price range of Sony stock over the past 12 months?

What is going on with Sony stock in the last 3 months?

Does Sony offer dividend payments?

What is the current market capitalization of Sony?

When is the next SONY earnings report date?

Sony Group Corp Company Profile

Pros

Cons

Pros

Cons

SONY Company Profile Summary

SONY Related Investment Themes

SONY Related Stocks

SONY Top 10 Industry Stocks

Household Durables

SONY Top 10 Sector Stocks

Consumer Discretionary

SONY Stock AI Analysis

Sony Group Corp

TOKYO STOCK EXCHANGE-TOKYO PRO MARKET

Will Sony stock go up?

What is the target price for Sony stock?

Is it a good time to buy, sell, or hold Sony stock right now?

Is Sony undervalued right now?

What was the price range of Sony stock over the past 12 months?

What is going on with Sony stock in the last 3 months?

Does Sony offer dividend payments?

What is the current market capitalization of Sony?

When is the next SONY earnings report date?

Pros

Cons

AI Score Explanation

TOKYO STOCK EXCHANGE-TOKYO PRO MARKET

SONY Proven Hold Signal & Price Forecast