What is the SFLR ETF?

INNOVATOR EQTY MGD FLOOR ETF (SFLR) offers investors a unique opportunity to participate in equity market growth while providing downside protection through a managed floor strategy.

Will the SFLR ETF go up?

According to Danelfin AI, the SFLR ETF has today an AI Score of 7/10 (Buy rating), because its probability of beating the ETF universe in 3 months (64.09%) is +1.42% vs. the average probability (62.67%) of all US-listed ETFs.

Is it a good time to buy, sell, or hold the SFLR ETF right now?

The SFLR ETF has today a Buy rating (AI Score 7/10), according to Danelfin AI. Its probability of beating the ETF universe in 3 months (64.09%) is +1.42% vs. the average probability (62.67%) of all US-listed ETFs, based on our AI-powered analysis.

Is the SFLR ETF overbought?

The Danelfin AI Technical Score for SFLR ETF is 5/10, which is a Hold based solely on technical indicators.

What was the price range of the SFLR ETF over the past 12 months?

The SFLR ETF price range over the past 12 months has been $32.87 - $39.11.

What is going on with the SFLR ETF in the last 3 months?

The SFLR ETF performance in the last quarter has been +9.06%.

Does the SFLR ETF offer dividend payments?

Yes, the SFLR ETF dividend yield is 0.38%.

What is the AUM of the SFLR ETF?

The SFLR ETF has 2.04B in total assets under management (AUM).

How much does it cost to invest in the SFLR ETF?

The SFLR ETF total expense ratio is 0.89%.

Innovator Equity Managed Floor ETF SFLR ETF AI-powered analysis

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SFLR AI-Powered ETFs Analysis

AI Score Explanation

AI Score

Buy

Fundamental
Technical
Sentiment
Low Risk

According to Danelfin’s proprietary AI model, Innovator Equity Managed Floor ETF today receives an AI Score of 7/10, which translates to a Buy rating. The ETF has a 64% probability of outperforming the ETF universe in the next 3 months, which is 1% higher than the average probability of any US-listed ETF (63%). Key positive contributors include the ETF Focus on Downside Hedge (impact +0.39%), Flows to AUM YTD in the top 30% (impact +0.25%), and Chart Pattern (60d) (impact +0.18%). On the negative side, the Technicals Impact (Long Tail) ranks in the bottom 10% (impact -0.28%), and the 52-Week Low vs Close (%) in the bottom 50% (impact -0.13%) detract from the probability. Notable data points include a Dividend Yield (TTM) of 0.38% in the bottom 10%, which is low but still positively influences the probability. The Minus Directional Indicator (90d) at 19.69 is also in the bottom 10%, indicating weak downward momentum, which is a positive sign. However, the Performance (YTD) of 4.77% in the top 40% detracts slightly. Overall, the ETF benefits from a strong focus on downside hedging and positive flows, while technical headwinds are limited, supporting the Buy rating.

AI Score Explanation

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AI Score

Buy

INNOVATOR EQTY MGD FLOOR (SFLR) has a AI Score of 7/10 (Buy) because, according to an overall analysis, it has a probability advantage of +1.42% of beating the ETF universe (an equal-weight index of all US-listed ETFs) in the next 3 months. This advantage is calculated as the difference between the average probability of any US-listed ETF (62.67%) and the probability of SFLR (64.09%) of outperforming the ETF universe in the next 3 months, as determined by Danelfin AI's comprehensive analysis.

Average probability of any US-listed ETF of beating the ETF universe (3M)62.67%
SFLR probability advantage of beating the ETF universe (3M)+1.42%
SFLR probability of beating the ETF universe (3M)64.09%

SFLR probability advantage of beating the ETF universe (3M): +1.42%

The AI-powered overall analysis of INNOVATOR EQTY MGD FLOOR (SFLR) is based on the 32 fundamental, technical, and sentiment features that had the greatest impact on ETF performance during the last 12 months (alpha signals). These alpha signals explain the probability advantage of SFLR:

Type	Alpha Signal	Current Value	Value Decile Position	Probability Advantage Impact (3M)
Sentiment	ETF Focus	-	N/A	+0.39%
Technical	Technicals Impact (Long Tail)	-	N/A	-0.28%
Fundamental	Flows to AUM YTD	46.56%		+0.25%
Technical	Chart Pattern (60d)	figure_153	N/A	+0.18%
Sentiment	ETF Brand	-	N/A	+0.14%
Technical	52-Week Low vs Close (%)	0.17%		-0.13%
Sentiment	Buy Success Rate (Past 12 Months)	0.64%	N/A	+0.13%
Technical	Chart Pattern (120d)	figure_96	N/A	+0.13%
Fundamental	Dividend Yield (TTM) (%)	0.38%	N/A	+0.13%
Technical	Minus Directional Indicator (90d)	19.69%	N/A	-0.12%
Technical	Upgrade to unlock			+0.11%
Technical	Upgrade to unlock			-0.10%
Technical	Upgrade to unlock			+0.09%
Technical	Upgrade to unlock			-0.08%
Technical	Upgrade to unlock			+0.08%

Rest of Alpha Signals: +0.51%

SFLR probability advantage of beating the ETF universe (3M)Total:+1.42%
SFLR AI Score

Significant changes Vs previous day

SFLR Trading Parameters

These suggested trading parameters for a 3-month horizon help improve risk management and decision-making.

Entry:$38.62
Horizon: 3 months
Stop Loss:$XXXXXPro (XXXXXPro) or AI Score < 7/10
Take Profit:$XXXXXPro (XXXXX
Pro
) or AI Score < 7/10

SFLR Proven Buy Signal & Price Forecast

This is the price chart for SFLR from January 1, 2026 until today. The chart indicates, in green, the 63 days when the stock received a Buy/Strong Buy rating (buy signals, AI Score 7 to 10).

Forecast: In the section below, the central dotted line represents the most expected path, while the shaded area indicates the anticipated price range. This is based on previous Buy signals with a 90% confidence level.

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Buy signals

Forecast:

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SFLR Average Past Performance & Win Rate

Three months after its 594 Buy signals since July 2026, SFLR had an average performance of xxxxxx and a xxxxxx Win rate (positive performance).

594 Past SFLR Buy Signals	1 Month Later	3 Months Later	6 Months Later	1 Year Later
Average Performance				+16.88%
Average Alpha				-4.56%
Win Rate (% Positive Perf.)				100.00%
% Positive Alpha				1.45%

SFLR Frequently Asked Questions

What is the SFLR ETF?
INNOVATOR EQTY MGD FLOOR ETF (SFLR) offers investors a unique opportunity to participate in equity market growth while providing downside protection through a managed floor strategy.
Will the SFLR ETF go up?

SFLR ETF Profile

INNOVATOR EQTY MGD FLOOR ETF (SFLR) is an actively managed exchange-traded fund that seeks to provide investors with upside participation in the S&P 500 Index while offering downside protection through a defined outcome strategy. The fund aims to deliver returns that mirror the performance of the S&P 500 up to a certain cap, while limiting losses to a predetermined buffer amount over a specific outcome period. This structure is designed for investors seeking a balance between growth potential and risk management, particularly in volatile market environments. SFLR employs a sophisticated options strategy, utilizing call and put options on the S&P 500 Index to construct its defined outcome. The fund's investment objective is to achieve its stated goals over a series of defined outcome periods, typically lasting one year. At the end of each outcome period, the fund resets its strategy, establishing new upside caps and downside buffers for the subsequent period. This dynamic approach allows investors to benefit from market gains while providing a degree of certainty regarding potential downside risk, making it an attractive option for those looking to navigate market uncertainty with a structured investment solution.

Asset ClassAlternatives
Asset Class Style-
FocusDownside Hedge
General Region-
Specific Region-

Asset Class
Asset Class Style
Focus
General Region
Specific Region

SFLR Top 10 Focus ETFs

Downside Hedge

	ETF	AI Score
1	EJANInnovator Emerging Markets Power Buffer ETF January
2	JULZTrueShares Structured Outcome (July) ETF
3	EJULInnovator Emerging Markets Power Buffer ETF - July
4	SFLRInnovator Equity Managed Floor ETF
5	KJULInnovator U.S. Small Cap Power Buffer ETF - July
6	MARZTrueShares Structured Outcome (March) ETF
7	QJUNFT Vest Nasdaq-100 Buffer ETF - June
8	IMARInnovator International Developed Power Buffer ETF March
9	NDECInnovator Growth-100 Power Buffer ETF - December
10	IJUNInnovator International Developed Power Buffer ETF- June

	ETF	AI Score

SFLR ETF AI Analysis